Start a Swimwear Business

The global swimwear market has been forecast to reach a value of US $19.3 billion by 2018, driven by the popularity of swimming as a healthy and relaxing leisure activity and by the growing demand for innovative products such as UV protection swimsuits and thermal swimwear.

However, it’s also true that the swimwear industry has many barriers to entry for newcomers. Mainly that large companies have a triple-threat of supplier, buyer and bargaining power. Capital expenditures will be required for supplying large retail distribution chains but smaller swimwear businesses can thrive through online sales and wholesaling to boutiques.

Start a Swimwear Business is the ultimate How-To PDF guide. Learn how to plan your brand, produce your collection, promote your business, and sell your product.

Know what you’re up against.

Half of all new businesses survive five years or more and only one-third will survive over a decade. The odds, unfortunately, are not in your favor.

Starting a bikini business is more than just being cool by the pool. You’ll need to understand the operations of a dynamic fashion industry and how your new swim line will expand and thrive in the future.

You’ll need to understand your market size and appropriately communicate a plan to banks and lenders. That said, you’ll need to compose a business plan, organize cost sheets, develop order forms, and, finally, network with industry connections to help you accomplish your sales goals.

Startups fail because management teams become overwhelmed with death-by-paper-cut administrative duties on top of creative direction. Along with growing debt and unforeseen business expenses, failing to keep a fickle buyer and conscious consumer interested in your product will sink even the most on-trend of fashion vessels.

Start a Swimwear Business guides you step-by-step through establishing your brand and how you sell to buyers.

Did you know?

Most major designers started at the same place you are in right now? They had a great idea, acquired proper knowledge to execute their plan, built and managed their business, and finally, successfully sold product through the proper sales channels – deepening their brand.

To make things easy for you, we provide the answers to the test. We’ve gathered various business texts, market specific industry data, how-to guides, forms, and supply checklists to make sure you’re covered on fashion business basics.

Start an Swimwear Business is built by industry experts who have been there, done that. This PDF publication is designed to help.

Learn How To

• Write a Business Plan
• Merchandise Your Product
• Edit your line for Presentation
• Exhibit at Trade Shows
• Find a Sales Rep
• Ship and Distribute
• Fill out order forms and cost sheets
• Contact Buyers
• Write a Press Release
• Sell your Product Online

- and much more…..

If you want to be taken seriously by finance and investment groups, you’ll need to know the industry inside and out. How do we know? Because we’ve done it ourselves – and believe us, you need all the information you can get.